First impressions are everything. If you fail to wow potential clients from the moment they walk in your office doors, the odds are good that you’ll have a lot more trouble closing the deal. Fortunately, there are all sorts of things you can do to make sure prospects have a great first impression of your business.
As you read this guide, you’ll learn a few things that will take your client experience to the next level. Remember, you don’t have to implement all of these tactics, but finding a combination that works for your business is key to gaining new clients who will stick with you for years to come.
Have a Comfortable Sitting Area
We’ve all been to the dentist, right? There’s nothing worse than uncomfortable waiting room chairs and rickety side tables that make even a five-minute wait feel like five hours. Don’t do this to your clients.
Instead of having outdated furniture, strive for comfort. A sleek table that can double as a workspace, modern chairs, and plenty of natural light will go a long way toward making sure everyone who enters your office has the positive first impression you want them to.
Offer Prospective Clients Beverages
A great way to set yourself apart from other businesses is to have various drinks available to your clients while they wait. Your reception staff should be trained to offer coffee, freshly squeezed juice, or if appropriate, even Champagne to people in the lobby. Alternatively, you can set up a self-serve coffee bar where people can help themselves to a hot beverage.
Greet People Genuinely and Enthusiastically
Everyone loves to feel special. Each morning before the start of business, have your reception staff familiarize themselves with the day’s appointments. Then, when each client enters, make sure they are greeted warmly by name. This sort of personalized service will stand out, ensuring that you make a great first impression on everyone who is considering working with your company.
Have Plenty of Plug-Ins Available
In the modern world, people are rarely without smartphones or laptops. For most of the population, there’s nothing worse than having a device die while traveling to an appointment. To avoid this kind of frustration among your potential clients, make sure your lobby space has plenty of plug-ins within arm’s reach of your seating areas, as well as chargers available for them to borrow.